Everything Deserves a Little Context…

For me entrepreneurship is a matter when, not if.

I come from an extended family of gritty, hard-working, badass MFers. In 1978, during the Iranian Revolution, they left their homes, valuables, and livelihoods to escape religious persecution. My parents/grandparents rebuilt their lives in America with a grace I can only aspire to.

My maternal grandpa, a serial entrepreneur, pivoted from selling children’s clothing in Iran to owning and operating his own hotel. My paternal grandpa transitioned from pharmaceuticals to real estate development. In ‘89 he started Etco Homes with my Dad and Uncle, and it remains the family business today.

Looking back, I now realize just how much my family environment has shaped me. Virtually every member of my extended family is an entrepreneur. I practically grew up in offices, construction sites, and manufacturing plants. Between real estate, textile manufacturing, law, hotel management, and toilet paper production, I’m confident that we could build a country if we really wanted to. But more than that, my parents are responsible for who I am today.

Only two career paths exist for most Persian households: doctor or lawyer. Thankfully, my parents are much more open-minded. They encouraged (and sometimes forced) me from a young age to learn instruments, play sports, embrace creativity, and pursue my own interests (even when they didn’t understand them). When I told them I wanted to work for a music producer or start my own talk show, they didn’t bat an eye. My parents inspire me every day to embrace opportunities and take risks, and for that I am forever grateful.

Hobbies & Interests

Brazillian Jiu Jitsu

There's nothing like training in Jiu-Jitsu. The first time I stepped on the mat I got choked so hard I saw stars. It was a shocking, frustrating experience, and I couldn't stop smiling for the rest of the class. For all my life there was a pathway towards success, but martial arts flips that concept (and me) on its head. In Jiu-Jitsu, one can only improve through live training; I was thrown into the deep end and forced to learn on the fly. I couldn’t study for Jiu Jitsu like I did for school. To improve, I had to take risks and learn from my mistakes. Martial arts are an endless struggle. Unlike school, there are no tests or grades to view your progress; nobody can hold you accountable but yourself. Over 70% of white belts quit, and I will not be one of them. 

Update: Since writing this entry I’ve been promoted to blue belt! I, indeed, was not one of the 70% of white belts who quit…

Hip Hop Production

I was surprised by how the resilience and self-reliance I learned from Jiu-Jitsu helped me creatively. In late 2020, I challenged myself to make hip-hop instrumentals: a spontaneous hobby that consumes my life to this day. Here I learned to take a piece-by-piece approach towards honing new skills. Beat-making is completely different from playing an instrument. It’s the creation of structured music with infinite sounds, tools, and plugins at your disposal. I remember loading up FL Studio for the first time and feeling paralyzed by the variety of options: “How can anyone make music like this? There are 10 different ways just to lower the volume!” As with Jiu Jitsu, I was thrown into the deep end. I couldn’t learn about music theory, sound selection, drum patterns, mixing, and mastering all at once, so I decided to pick one tool at a time and sharpen it. Each week I’d pick a skill to focus on and make at least one beat a day, every day, no matter what. This approach added a level of intentionality to my learning process. By setting small, realistic goals and consistently achieving them, I improved long-term as a beat-maker. 

I eventually started a business selling my instrumentals and quickly realized that I needed to develop my skills to find customers and market my product. In the Fall of ‘23 I apprenticed under Dansonn, a professional producer and sync licenser, who taught me the basics of beat composition, sound design, artist collaboration, personal branding. He taught me to carve out my own niche in sound and stay true to my creative vision: a principle that extends beyond music production.

From my trip to Tokyo, Summer 2024

Words I (Aspire to) Live By

“Practice any art . . . no matter how well or badly, not to get money and fame, but to experience becoming, to find out what’s inside you, to make your soul grow.”

-Vonnegut

“Walk slowly, but never backward.”

-Clear

“Think less, do more.”

“Embrace opportunities without shame.”

What’s Next?

Post-grad, I wanted to give back to the family business that shaped me so much growing up. Etco Homes (literally short for Etebar Company) is a vertically-integrated real estate firm and my Dad’s first baby. Before me an my two brothers, there was Etco; I’ve always felt connected to it.

My time at Etco has been rewarding, but real estate was never a long-term play. As I inch towards my 23rd year, I plan to explore new opportunities in fields I’m truly passionate about. These include but are not limited to:

  • Creative Agencies

  • Branding & Growth Strategy

  • Startups (especially consumer packaged goods)

  • Venture Capital

  • Event Spaces

  • Coworking Spaces

  • Creative Direction

  • Fashion

  • Music Industry: A&R + Artist Management

  • Content Creation

  • Holding Companies